Visual content is the backbone of modern marketing — it grabs attention, communicates quickly, and converts. Today’s AI tools let marketers produce polished images, motion graphics, and full videos faster than ever. Below are seven AI platforms that should be in every marketer’s toolkit — starting with invideo, followed by six other industry-leading tools and quick tips for using each one to get high-impact visuals without a Hollywood budget.
1. Invideo — fast, flexible video creation for campaigns
Invideo is built for marketers who need consistent, on-brand video at scale. Its AI assists with script drafting, selects relevant clips and images, and automatically stitches voiceovers, captions, and background music into a ready-to-share video. If you want to turn a blog paragraph or brief idea into a short promo, invideo’s ai video generator from text workflow lets you paste a prompt or script and get a storyboard and video draft within minutes — a huge time-saver for social ads and product explainers.
Invideo keeps pushing mobile-first workflows: it offers a dedicated app so creators can draft, edit, and publish from a phone, which means edits during commutes or shoots are simple. For teams, invideo supports templates, brand kits, and collaborative project folders so every asset stays on-brand. If you’re searching for the best ai video generator app that balances automation with manual control (trim, transitions, captions), invideo is a pragmatic pick that blends speed and polish.
2. Canva (Magic Studio) — image + video + brand design in one place
Canva’s Magic Studio bundles AI image and video generation with templated layouts, brand kits, and social-size outputs. Its “Create a Video Clip” feature (powered by Veo-3) generates short cinematic clips from prompts and drops them straight into Canva’s editor for instant resizing and captioning — perfect for multi-platform campaigns where you need matching assets for Stories, Reels, and display ads. Use Canva to generate concepts and then refine with your brand fonts and color palette.
3. Runway — experimental, high-end video generation & editing
Runway is where you go when you want transformative, cinematic AI effects: text→video generation, advanced video-to-video editing, and tools for consistent character or location rendering. It’s particularly useful for concept videos, product demos, or background replacements that would previously have required costly shoots. Integrate Runway clips into final edits for polished campaign pieces.
4. Synthesia — AI presenters and multilingual narration
For explainer videos, training content, or product demos that need a human face without a production crew, Synthesia generates lifelike presenters and synchronised voiceovers in 100+ languages. It’s ideal when you need scalable spokesperson videos for different markets (same script, multiple languages) or consistent brand presenters across a campaign. Use Synthesia to rapidly localize video messaging while keeping tone and timing uniform.
5. Midjourney — creative image generation for high-contrast visuals
Midjourney remains a go-to for artistic, attention-grabbing imagery — concept art, surreal visuals, and stylized backgrounds that stand out in feeds. Its ongoing model updates sharpen detail and speed, which is great for producing hero images or unique thumbnails that drive clicks. Be mindful of IP and usage policies when generating brand-related imagery.
6. Pictory — long-form content → short video snippets
Pictory excels at turning blog posts, webinar transcripts, or long-form videos into short, shareable clips. Its AI analyzes text (or URLs), creates a storyboard, and pairs it with matched visuals and voiceovers — an efficient way to repurpose evergreen content into social shorts and ad creatives. If you need to continually repopulate social channels from existing assets, Pictory automates much of that work.
7. Descript — edit like a doc, produce polished audio/video
Descript combines transcription-based editing with screen recording, multitrack publishing, and AI voice options. Edit video by editing text, remove filler words automatically, and overdub clean voiceovers when re-records aren’t possible. It’s excellent for tutorial series, podcast repurposing, and tightening interview footage before sending to designers for visual polishing.
How to choose — quick checklist for marketers
- Speed vs. control: Use invideo, Pictory, or Canva for speed; Runway or Midjourney when you need fine creative control.
- Localization: Pick Synthesia or Descript for fast multilingual voice and subtitle workflows.
- Repurposing content: If you publish long-form content, Pictory + Descript can turn it into dozens of social clips.
- Brand consistency: Maintain a brand kit (fonts, colors, logo) across tools — Canva and invideo both support brand kits to keep assets unified.
Final tips for maximizing ROI
- Build templates for each platform (vertical for Reels, square for feed, 16:9 for YouTube) so AI outputs are ready-to-post.
- Combine tools: generate an image in Midjourney, animate in Runway, then finalize captions and CTAs in invideo or Canva.
- A/B test thumbnails and 3–5-second openers — small changes drive big lift in click-through rates.
- Respect licensing and IP: verify stock and AI-generated asset rights before paid campaigns.
Closing line
Need fast, polished visuals? Start with invideo for AI-assisted video drafts, then layer in specialized tools (Canva, Runway, Synthesia, Midjourney, Pictory, Descript) to hit every creative need — from hero images to multilingual videos.
If you want, I can convert this into social captions, template ideas, or a checklist you can paste into your content calendar.